| Table of Contents: Introduction. Part I: Becoming a Google Advertiser. Chapter 1: Profi ting from the Pay-Per-Click Revolution. Chapter 2: Setting Up Your AdWords Account. Chapter 3: Managing Your AdWords Account. Part II: Launching Your AdWords Campaign. Chapter 4: Discovering Your Online Market. Chapter 5: Choosing the Right Keywords. Chapter 6: Writing Magnetic Ads. Part III: Managing Your AdWords Campaigns. Chapter 7: Deciding Where and When to Show Your Ads. Chapter 8: Improving Your Campaigns through Keyword Management. Chapter 9: Getting It Done with AdWords Tools. Part IV: Converting Clicks to Clink. Chapter 10: Giving Your Customer a Soft Landing on Your Web Site. Chapter 11: Following Up with Your Prospects. Chapter 12: Building a “Climb the Ladder” Web Site. Part V: Testing Your Strategies and Tracking Your Results. Chapter 13: How You Can’t Help Becoming an Advertising Genius. Chapter 14: Making More Sales with Website Optimizer. Chapter 15: Slashing Your Costs with Conversion Tracking. Chapter 16: Making More Sales with Google Analytics. Part VI: The Part of Tens. Chapter 17: The Ten (Or So) Most Serious AdWords Beginner’s Mistakes. Chapter 18: Ten (Or So) AdWords Case Studies. Index. | 
